About

NN The Label is a contemporary womenswear label founded in Riyadh by Palestinian designer Nadine Naji.
A marketer by degree and fashion stylist at heart, Nadine was inspired by her daily encounters with sisters and friends where she is regularly consulted to help style their outfits be it for an event, party or casual occurrence. As a former Senior Fashion Buyer at renowned retailer Harvey Nichols, Nadine’s expertise involved working with over 90 distinct brands, travelling extensively to attend global fashion weeks, viewing collections from West to East and curating selections for the Middle Eastern market. Nadine became aware of a gap in the market for a brand that offered complete outfit solutions, with no lonely tops or bottoms for customers to feel stuck with.
The lack of uniformity within the brands gave birth to her vision to create aesthetically appealing outfit sets with a flair for today’s modern woman. 
NN The Label’s mission is to cater outfit solutions:  complete styled & matching wardrobe sets that are elevated yet accessible, eliminating the hassles of the styling process whilst maintaining relevance in a trans-seasonal wardrobe in the long run. 
NN The Label is an environmentally conscious brand whom with the support of its community and brand growth over time wishes to pursue sustainability on the long run.